Proposal for a Public Relations & Marketing Agency.pdf
| Agency: | Navajo Nation |
|---|---|
| State: | Arizona |
| Level of Government: | State & Local |
| Category: |
|
| Opps ID: | NBD16912689125821868 |
| Posted Date: | Apr 18, 2024 |
| Due Date: | Apr 30, 2024 |
| Source: | Members Only |
Navajo Nation Fiscal Recovery Fund Office
BID No. 24-04-3317SB
Attachment Preview
REQUEST FOR PROPOSAL
NAVAJO NATION FISCAL RECOVERY FUND OFFICE
PURSUING A PUBLIC RELATIONS & MARKETING AGENCY
BID NUMBER: 24-04-3317 SB
1. Introduction:
The Navajo Nation Fiscal Recovery Fund Office (NNFRFO) is currently seeking proposals from
reputable and qualified Public Relations firms to deliver comprehensive PR services for our esteemed
organization. The main goal of this Request for Proposal (RFP) is to identify a vendor capable of
effectively addressing the PR requirements of NNFRFO.
2. Company Overview:
The NNFRFO plays a crucial role as a central hub focused on educating the public about NNFRF affairs,
coordinating, and carrying out NNFRF duties assigned to the Office of the President and Vice President
(OPVP) or the Executive Branch. It ensures timely review of NNFRF eligibility assessments and other
relevant matters by Executive Branch programs, facilitates adherence to the Fiscal Recovery Fund
regulations outlined in the American Rescue Plan Act (ARPA) and Navajo Nation laws, accelerates the
utilization of NNFRF resources, supervises the implementation and completion of NNFRF approved
projects and services, and assists the Office of the Controller in monitoring fund utilization and
submitting accurate ARPA reports to the federal government.
Source: Navajo Nation Council Resolution CJY-41-21
3. Scope of Work:
The selected Public Relations (PR) firm will be responsible for a range of tasks, including but not limited
to the following detailed responsibilities:
a. Developing and implementing a comprehensive PR strategy that aligns with the specific
objectives of NNFRFO, taking into consideration the unique characteristics and goals of the
organization.
b. Managing all aspects of media relations, which involves proactively seeking press coverage
opportunities, pitching compelling stories to media outlets, and effectively responding to media
inquiries in a timely manner.
c. Creating diverse forms of content to support NNFRFO's PR efforts, such as drafting press
releases, articles, blog posts, and other relevant materials that effectively communicate key
messages to target audiences.
d. Handling crisis communication strategies and overseeing reputation management for NNFRFO,
ensuring that the organization's image and messaging remain consistent and positive even during
challenging situations.
e. Managing and engaging with various social media platforms on behalf of NNFRFO, including
developing content calendars, posting updates, responding to comments and messages, and
analyzing social media performance metrics.
f. Providing support and coordination for events organized by NNFRFO, which may involve
assisting with event planning, promotion, and on-site management to ensure successful
outcomes.
g. Delivering detailed reporting and analytics on the performance of PR activities, including
measuring the reach and impact of campaigns, tracking media mentions, and evaluating the
effectiveness of different communication strategies.
h. Assisting NNFRFO in disseminating PR initiatives to the Navajo Nation Chapters, ensuring that
key messaging and updates reach a broad and relevant audience across different community
channels.
4. Proposal Requirements:
Interested firms are required to submit the following information:
Detailed company background and previous experience in providing PR services:
a. Firms should provide a comprehensive overview of their company history, mission, values, and
core competencies in the field of public relations.
b. This section should also include a summary of the firm's experience in delivering PR services,
highlighting key clients, industries served, and successful campaigns executed.
c. Information on the firm's unique selling points, areas of expertise, and any industry
recognitions or certifications can also be included.
Proposed approach and strategic plan for the Navajo Fiscal Recovery Fund Office:
a. Firms should present a detailed strategic plan outlining their proposed approach to addressing
the communication needs of the Navajo Fiscal Recovery Fund Office.
b. This plan should include an analysis of the current PR landscape, target audiences, key
messaging, communication channels, and measurable objectives.
c. Strategies for media relations, crisis management, content creation, and stakeholder engagement
should be clearly outlined in the proposed approach.
Profiles of proposed team members along with their qualifications:
a. Firms should provide detailed profiles of key team members who will be involved in managing
the Navajo Fiscal Recovery Fund Office account.
b. This section should include information on team members' educational backgrounds, relevant
experience in PR and related fields, certifications, and any specializations or industry expertise.
c. Highlighting the unique skills and strengths of team members can help demonstrate the firm's
capacity to deliver high-quality PR services.
Case studies or examples demonstrating successful PR campaigns:
a. Firms should showcase past PR campaigns that have yielded successful outcomes for clients,
preferably in similar industries or contexts.
b. Each case study should provide a brief overview of the client's objectives, the firm's strategy
and tactics employed, key results achieved, and any lessons learned.
c. Including metrics such as media coverage, audience engagement, and ROI can help illustrate
the effectiveness of the firm's PR efforts.
Proposed budget and pricing structure for the services offered:
a. Firms should present a clear and transparent breakdown of costs associated with the PR
services proposed for the Navajo Fiscal Recovery Fund Office.
b. The budget should align with the scope of work outlined in the strategic plan and consider
factors such as retainer fees, project-based costs, hourly rates, and any additional expenses.
c. Providing a detailed justification for pricing decisions can help build trust and demonstrate
value to the client.
Any additional services or value-added propositions:
a. Firms can differentiate themselves by offering additional services or value-added propositions
that go beyond traditional PR offerings.
b. This section could include innovative ideas, technology solutions, industry partnerships, or
unique approaches that set the firm apart from competitors.
c. Demonstrating a commitment to client success and a willingness to go the extra mile can
enhance the firm's appeal to the Navajo Fiscal Recovery Fund Office.
By submitting this information in a comprehensive and compelling manner, interested firms can position
themselves as strong candidates to provide PR services to the Navajo Fiscal Recovery Fund Office and
demonstrate their readiness to meet the organization's communication needs effectively.
5. Selection Criteria:
Proposals will be assessed based on the following criteria:
Demonstrated experience and expertise in delivering PR services:
a. This criterion evaluates the track record of the PR agency in providing effective public relations
services to clients. The proposal should highlight successful PR campaigns, media relations
strategies, crisis management experience, and any industry awards or recognitions.
Understanding of the industry and alignment with NNFRFO's business needs:
b. The PR agency should demonstrate a deep understanding of the industry in which NNFRFO
operates. This includes familiarity with industry trends, key players, target audiences, and
competitors. The proposal should also show how the agency's services align with NNFRFO's
specific business goals and communication needs.
Quality of the proposed strategy and approach:
c. The proposal should outline a comprehensive PR strategy tailored to meet NNFRFO's objectives.
This includes a clear outline of key messaging, target media outlets, communication channels,
content creation plans, and tactics for measuring success. The strategy should be innovative,
well-researched, and aligned with best practices in the PR industry.
Qualifications and experience of the proposed team members:
d. The expertise and experience of the PR agency's team members are crucial to successful
campaign execution. The proposal should detail the qualifications, relevant experience, and roles
of key team members who will be working on NNFRFO's account. This may include account
managers, media relations specialists, content creators, and other relevant roles.
Budget and pricing considerations:
e. The proposal should provide a transparent breakdown of all costs associated with the PR
services, including retainer fees, project fees, hourly rates, and any additional expenses. The
budget should be reasonable and competitive based on industry standards, considering the scope
of work and deliverables outlined in the proposal.
References and testimonials from past clients:
f. Testimonials and case studies from previous clients can provide valuable insights into the PR
agency's capabilities and client satisfaction. The proposal should include references or links to
successful PR campaigns the agency has executed, along with testimonials that speak to the
agency's professionalism, expertise, and results.
By evaluating proposals based on these criteria, NNFRFO can select a PR agency that is best suited to
meet their communication needs and help them achieve their business objectives effectively.
6. Proposal Submission:
Interested vendors are required to submit comprehensive proposals by April 30, 2024, to Lisa Jymm
(Executive Director NNFRFO). Proposals should include:
a. 5 Complete Copies of RFP with 1 Original
b. Cover Letter (1 Page) Signed by the President/CEO/Partnerships
c. Below Items will be 20 Pages (can be double sided, count as 1 page)
d. Qualifications to meet scope of work and capacity of the undertaking. This shall include state
license, the size of the business, office location from which the services are provided.
e. Detailed company profile highlighting relevant experience and expertise.
f. Proposed methodology and approach to PR and Marketing.
g. Work plan outlining tasks, timelines, and deliverables.
h. Budget proposal with a breakdown of costs and fees.
i. Team composition and roles/responsibilities of key personnel, and equipment available.
j. Case studies or references from past monitoring and reporting projects.
Interested firms should submit their proposals no later than April 19, 2024, to:
Lisa Jymm, Executive Director NNFRFO, ljymm@navajo-nsn.gov
7. Timeline:
- RFP Release Date: April 18, 2024
- Proposal Submission Deadline: April 30, 2024 (1500 MST)
- Vendor Selection Date: May 02, 2024
8. Contact Information:
For any inquiries or clarifications regarding this RFP, please contact:
Lisa Jymm (Executive Director, NNFRFO) at ljymm@navajo-nsn.gov (928) 309 - 5550
RFP submissions can be sent to:
PO Box 2469, Window Rock, AZ 86515
Or hand-delivered to:
NNFRF Headquarters Office, Trailer 1, Beacon Rd, Window Rock, AZ 86515 by April 30, 2024 (1500
MST)
We look forward to receiving your proposals and partnering with a PR firm that shares our commitment
to excellence and community engagement.
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