Advertising and Outreach Firm

Agency: District of Columbia Water and Sewer Authority
State: District of Columbia
Level of Government: State & Local
  • R - Professional, Administrative and Management Support Services
Opps ID: NBD15524667875394403
Posted Date: Jan 7, 2019
Due Date: Feb 7, 2019
Solicitation No: RFP 19-PR-OMAC-09
Source: Members Only
Solicitation Number: RFP 19-PR-OMAC-09
Solicitation Title: Advertising and Outreach Firm
Solicitation Description:

The District of Columbia Water and Sewer Authority (¡°DC Water¡± or Authority), Procurement Department on behalf of DC Water¡¯s Customer Experience Division and the Office of Marketing and Communications (OMAC) is soliciting proposals from qualified advertising and outreach firms to provide strategic consulting and creative services that include but are not limited to campaign development, professional advertising, marketing, strategic communications planning, public relations, media relations, crisis communications and public outreach on an as needed basis. The Offeror who demonstrates the qualifications best suited to provide the services specified will be selected.

Solicitation Type: Request for Proposal (RFP)
Commodity Codes: 915--01 - Advertising Agency Services
915--03 - Advertising/Public Relations
953--22 - Boiler
915--22 - Communications Marketing Services
952--22 - Community Service Campaigns (Anti-Litter Programs, etc.)
915--73 - Public Information Services
Procurement Type:
  • Open Market with Preference Points for Certified Local and Small Business Enterprises
Contract Type: Fixed Price
Release date of Solicitation: January 07, 2019
Close Date/Time or IFB Bid Opening Date/Time: February 07, 2019 5:00 PM
Procurement Contact: Teresa Scott (Category Manager)
Technical Contact: Teresa Scott (Category Manager)
Email Questions To: Teresa Scott (Category Manager)
Last Date for Questions: January 21, 2019 5:00 PM
RFQ or Bid Document Information
RFQ or Bid Document Fee:

- not specified -

Documents located at:

- not specified -

Estimated Project Cost:

- not specified -

Pre-Bid / Pre-Proposal Conference
Conference Date/Time

- not specified -

Conference Address

- not specified -

Conference Description

- not specified -

RFQ Document - You will need the Adobe Acrobat Reader to view the PDF file below. (get Adobe Reader)
Solicitation Documents
Advertising and Outreach Firm Attachment B
Special Provision Attachment D
Public Relations Attachment A
RFP 19-PR-OMAC-09 Cover Page Instruction
DC Water Documents Attachment C - General Provisions
Attachment E - Reps and Certs
Attachment F - Vendor Info
Attachment F - W9
Attachment G - Local Business Enterprise Program
Attachment H - EEO Packet and Affirmative Action Plan
Attachment L - Mid-Atlantic Purchasing Team Rider Clause

Attachment Preview

RFP Number:
Date Issued:
Commodity Codes
January 7, 2019
Advertising and Outreach Firm
Proposal Due Date and Time:
Subject to Prevailing Wages:
February 7, 2019
5:00pm EST
DC Water Point of Contact (POC):
Name: Teresa Scott
Title: Category Manager
Telephone: 202-787-2021
Submission Instructions:
Submit your proposal by email only to DC Water
POC. Do not submit printed hard copies.
Contract Type: Firm Fixed Price
Timeline (Estimated)*
RFP Published/Advertised
Deadline to Submit Questions
Proposals Due
One on one with vendors (If required)
Vendor Selection and Award
Contract Start Date
*Dates may change at DC Water's Convenience
1.0 Introduction
2.0 DC Water Overview
3.0 Instruction to offerors
Supplier Scope of Work
Submission Requirements
General Provisions
Special Provisions
Certifications and Representations, Acknowledgements, and Affidavits *
Vendor Information and W-9 Forms *
Local Small Business Enterprise Program *
EEO Packet/Affirmative Action Plan *
DC Water Works Program *
Prevailing Wages
Mid-Atlantic Purchasing Team Rider Clause *
*Document needs to be completed and signed by offeror
Page Number
Attachment A
Attachment B
Attachment C
Attachment D
Attachment E
Attachment F
Attachment G
Attachment H
Attachment I
Attachment J
Attachment L
Table of Contents
RFP-19-PR-OMAC-09 Advertising and Outreach Firm
Section 1.0 Introduction
The District of Columbia Water and Sewer Authority (“DC Water” or Authority), Procurement Department on
behalf of DC Water’s Customer Experience Division and the Office of Marketing and Communications (OMAC) is
soliciting proposals from qualified advertising and outreach firms to provide strategic consulting and creative
services that include but are not limited to campaign development, professional advertising, marketing, strategic
communications planning, public relations, media relations, crisis communications and public outreach on an as
needed basis. The Offeror who demonstrates the qualifications best suited to provide the services specified will
be selected.
Section 2.0 DC Water Overview
The District of Columbia Water and Sewer Authority (DCWASA) was created by District law in 1996, with the
approval of the United States Congress, as an independent authority of the District Government with a separate
legal existence. In 2010 the Authority rebranded and became DC Water.
DC Water provides more than 681,000 residents and 21.3 million annual visitors in the District of Columbia with
retail water and wastewater (sewer) service. DC Water delivers water through 1,350 miles of interconnected
pipes, four pumping stations, five reservoirs, three water tanks, 43,860 valves, and 9,510 fire hydrants.
With a total service area of approximately 725 square miles, DC Water also treats wastewater for approximately
1.6 million people in neighboring jurisdictions, including Montgomery and Prince George’s counties in Maryland
and Fairfax and Loudoun counties in Virginia. DC Water’s Blue Plains Advanced Wastewater Treatment Plant is
located at the southernmost tip of the District, covering more than 150 acres along the Potomac River. Blue Plains
treats an annual average of nearly 290 million gallons per day (MGD) and has a design capacity of 384 MGD, with
a peak design capacity to treat more than one billion gallons per day. Blue Plains is the largest advanced
wastewater treatment facility in the world.
For more information about DC Water please visit our webpage at
RFP-19-PR-OMAC-09 Advertising and Outreach Firm
Section 3.0: Instruction to Offerors
The following instructions to offerors are important and should be read carefully by the offeror before submitting
a proposal. The District of Columbia Water and Sewer Authority (DC Water or Authority) is not responsible for any
information relating to any DC Water solicitation document which is not obtained directly from DC Water.
1. Preference Program for Certified Local and Local Small Business Enterprise:
Preference is given to local and local small business enterprises (LBE/LSBE) on this procurement. See
“Attachment G: Local Small Business Enterprise Program” for more information.
2. Point of Contact:
All inquiries regarding this RFP should be referred to Teresa Scott, Category Manager by e-mail at or by phone at (202)787-2021. Firms that communicate about this solicitation
with anyone at DC Water other than the POC may be disqualified from responding.
3. Questions and Communications:
All contact between prospective proposers and DC Water with respect to this solicitation will be formally held
at scheduled meetings or in writing through the issuing office. If an Offeror discovers any significant
ambiguity, error, conflict, discrepancy, omission or other deficiency within this request, the Offeror should
immediately notify DC Water of such error and request a clarification. Questions or comments regarding the
meaning or interpretation of specifications and other proposal documents in this RFP must be requested in
writing by the scheduled date on the RFP cover page.
DC Water shall respond to all timely questions and comments that are properly submitted and deemed
relevant and substantive in nature. Any response or interpretation made will be in the form of an addendum
to this RFP. Oral communications between DC Water and any proposer regarding the interpretation or
meaning of any aspect of this solicitation shall not be binding for any purpose.
4. Date and Time for Receipt of Proposals:
Proposals must be received via email no later than 5:00 PM EST on the date listed on the RFP cover page.
Proposals must be emailed to
5. Registration In DC Water’s Vendor Portal
Vendors are strongly encouraged to visit our procurement website:
and to properly register at the Vendor Portal: Vendors are encouraged to
provide information on commodity codes that represent Contractor’s service and product offerings. DC
Water solicitations and their addenda are issued through the Vendor Portal with relevant codes, and
vendors registering with matching codes are automatically notified of such documents. DC Water is not
responsible for vendors not receiving notice of addenda to this RFP if vendors are not properly registered in
RFP-19-PR-OMAC-09 Advertising and Outreach Firm
the Vendor Portal with appropriate commodity codes. The commodity codes used for this solicitation are as
listed on the cover page of this document.
6. Acknowledgment:
Proposers shall acknowledge receipt of any addenda to this Request for Proposals (RFP) by identifying the
addendum number(s) and date(s) in Attachment (E): Representation, Certifications, Acknowledgments, and
Affidavits. Failure to acknowledge receipt may render a proposal non-responsive and ineligible for award.
Offerors shall also sign a signature page agreeing to the terms and conditions in the bid package. Any
exceptions taken by the Offeror must be written and submitted along with the Proposal.
7. Confidentiality in Proposals:
The proposer shall identify portions of the proposal it deems to be confidential, proprietary information or
trade secrets, and provide justification why such materials shall not be disclosed by DC Water. All such
materials shall be clearly indicated by stamping the pages on which such information appears, at the top and
bottom thereof with the word “CONFIDENTIAL” or “PROPRIETARY”. Such materials stamped “CONFIDENTIAL”
or “PROPRIETARY” must be easily separable from non-confidential sections of the proposal. All such materials
so indicated shall be reviewed by DC Water and any decision not to honor a request for confidentiality shall
be communicated in writing to the proposer. For those proposals which were unsuccessful, all such
confidential information shall be returned to the proposer. Prices, makes and model, or catalog numbers of
the item offered, deliveries, and terms of the payment shall be publicly available after proposal opening
regardless of any designation of confidentiality made by the proposer.
8. Proposal Acceptance Time:
The Contracting Officer reserves the right to accept any proposal within one hundred twenty (120) days from
the date of receipt of proposals unless a shorter time is stated therein. Any proposal in which the time of
acceptance is restricted to less than 120 days may be rejected solely for that reason.
The offeror agrees if its offer is accepted within 120 days from the date specified in the RFP for the submission
of proposals, to furnish any or all items on which prices are offered at the price stated in the Schedule for each
item, delivered or performed at the designated place within the time specified in this RFP.
9. Proposers Interested in Submitting More than One Proposal:
Only one proposal may be submitted by a proposer. Alternative proposals are not acceptable. If more than
one proposal is offered by any proposer, by or in the name of his or their clerk, partner, or other person, all
such proposals shall be rejected. In one solicitation, there shall only be one proposal on a product/good,
services, etc. A subcontractor who has quoted prices on work, materials, or supplies to a proposer is not
thereby disqualified from quoting prices to other proposers.
10. Errors in Proposals:
RFP-19-PR-OMAC-09 Advertising and Outreach Firm
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