Communications, Outreach and Dissemination Services

Agency: Department of Education
State: District of Columbia
Level of Government: Federal
Category:
  • R - Professional, Administrative and Management Support Services
Opps ID: NBD00159628959334701
Posted Date: Oct 1, 2017
Due Date:
Solicitation No: ED-NAG-17-R-0002
Source: Members Only
Solicitation Number :
ED-NAG-17-R-0002
Notice Type :
Award
Contract Award Date :
September 29, 2017
Contract Award Number :
ED-NAG-17-C-0003
Contract Award Dollar Amount :
$4,151,940.00
Contractor Awarded Name :
The Hatcher Group
Contractor Awarded DUNS :
102947897
Contractor Awarded Address :
4340 East West Highway, Suite 912
Bethesda, Maryland 20814
United States
Synopsis :
Added: Jun 23, 2017 5:32 pm
The National Assessment Governing Board (hereafter referred to as the Governing Board) has a requirement for communications, outreach and dissemination services to implement its legislative mandate to set policy for the National Assessment of Educational Progress (NAEP), also known as the Nation's Report Card. The Governing Board has operational responsibilities for NAEP as well, as stipulated in Section 302 of the National Assessment of Educational Progress Authorization Act, Public Law 107-27. (See https://nagb.gov/naep/naep-law.html).

Outreach, reporting and dissemination responsibilities include the following:
? Plan and execute initial release of NAEP Report Cards;
? Take appropriate actions needed to improve the form, content, use, and reporting of NAEP results; and
? Develop guidelines for reporting and disseminating NAEP results.


Implementing this mandate requires that the Governing Board play an integral and key role in reporting and disseminating NAEP results and working with stakeholders and targeted audiences to disseminate the data when released; assisting stakeholders with a deeper understanding of NAEP results; communicating the importance and utility of NAEP results, and sharing best practices on understanding and using the data. The Governing Board seeks to engage stakeholders using communication tools that are rapidly evolving and also include social media tools and emerging technologies for engagement strategies that are innovative and achieve results.


STRATEGIC VISION
Implementation activities in support of the Governing Board's Strategic Vision and communications and outreach plans will require a number of activities as summarized below:

? Maintaining comprehensive databases of key stakeholders with continuous updates on contact information of individual and organizational partners among policymakers, educators, parents, students, researchers, the business community, and the general public;
? Tracking stakeholder meetings, conferences, and events with tools that monitor ongoing and past work with targeted individuals and groups;
? Developing approaches to comprehensively monitor and report Governing Board initiatives and use of NAEP data among stakeholder groups and the media;
? Analyzing NAEP assessment data and identifying findings that are actionable among stakeholder groups;
? Creating high quality artifacts such as videos, infographics, speaker presentations, and conducting case studies, developing white papers, and utilizing other communication vehicles to expand the availability, utility, and value of NAEP data among stakeholders;
? Supporting the planning and execution of engaging and effective in-person and virtual national-reach events related to initial releases of NAEP results, and other events, and
? Significantly improving communications to stakeholders via social media and other electronic means with an eye toward emerging communication vehicles, all in compliance with federal mandates as they relate to social media communications.

The proposed contract will be for a base period of 12 months with two 12-month option periods for a total of 3 years and is projected to be awarded prior to September 30, 2017.

There is an incumbent performing this work under a GSA Schedule contract award, which was awarded in fiscal year 2015. Details on the contract, awarded to the District Communications Group LLC. can be found at https://www.fpds.gov .
Added: Jul 13, 2017 5:06 pm
This solicitation amendment responds to clarification questions. The due date for proposal submission is unchanged -- August 8, 2017 no later than 2:00 p.m. EST.
Added: Sep 29, 2017 7:02 pm
The National Assessment Governing Board (hereafter referred to as the Governing Board) has awarded a contract to The Hatcher Group in Bethesda, Maryland to provide communications, outreach and dissemination services in support of the Governing Board's legislative mandate to set policy for the National Assessment of Educational Progress (NAEP), also known as the Nation's Report Card.

The Governing Board has operational responsibilities for NAEP as well, as stipulated in Section 302 of the National Assessment of Educational Progress Authorization Act, Public Law 107-27. (See https://nagb.gov/naep/naep-law.html).

Outreach, reporting and dissemination responsibilities include the following:
? Plan and execute initial release of NAEP Report Cards;
? Take appropriate actions needed to improve the form, content, use, and reporting of NAEP results; and
? Develop guidelines for reporting and disseminating NAEP results.

Implementing this mandate requires that the Governing Board play an integral and key role in reporting and disseminating NAEP results and working with stakeholders and targeted audiences to disseminate the data when released; assisting stakeholders with a deeper understanding of NAEP results; communicating the importance and utility of NAEP results, and sharing best practices on understanding and using the data. The Governing Board seeks to engage stakeholders using communication tools that are rapidly evolving and also include social media tools and emerging technologies for engagement strategies that are innovative and achieve results.


STRATEGIC VISION
Implementation activities in support of the Governing Board's Strategic Vision and communications and outreach plans will require a number of activities as summarized below:


? Maintaining comprehensive databases of key stakeholders with continuous updates on contact information of individual and organizational partners among policymakers, educators, parents, students, researchers, the business community, and the general public;
? Tracking stakeholder meetings, conferences, and events with tools that monitor ongoing and past work with targeted individuals and groups;
? Developing approaches to comprehensively monitor and report Governing Board initiatives and use of NAEP data among stakeholder groups and the media;
? Analyzing NAEP assessment data and identifying findings that are actionable among stakeholder groups;
? Creating high quality artifacts such as videos, infographics, speaker presentations, and conducting case studies, developing white papers, and utilizing other communication vehicles to expand the availability, utility, and value of NAEP data among stakeholders;
? Supporting the planning and execution of engaging and effective in-person and virtual national-reach events related to initial releases of NAEP results, and other events, and
? Significantly improving communications to stakeholders via social media and other electronic means with an eye toward emerging communication vehicles, all in compliance with federal mandates as they relate to social media communications.


The contract is for a base period of 12 months with two 12-month option periods for a total of 3 years.

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SF1449
Type:
Other (Draft RFPs/RFIs, Responses to Questions, etc..)
Label:
SF1449
Posted Date:
June 23, 2017
Form_SF1449.pdf (388.96 Kb)
Description: Request for Proposals
Attachment F - Pricing Template ED-NAG-17-R-0002.xls... (50,798.13 Kb)
Download/View Attachment F - Pricing Template ED-NAG-17-R-0002.xlsx
Description: Pricing Template
Description: Attachment A Statement of Work
Attachment B Quality Assurance Surveillance Plan
Attachment C Instructions to Offerors
Attachment D Technical Evaluation Criteria
Attachment E Past Performance Form
Attachment F Pricing Template
Attachment_E_-_Past_Performance_Reference_Form_ED-NA... (31.72 Kb)
Download/View Attachment_E_-_Past_Performance_Reference_Form_ED-NAG-17-R-0002.docx
Description: Past Performance Reference (Microsoft Word)
Amendment 1
Type:
Mod/Amendment
Posted Date:
July 13, 2017
Description: Responses to Questions
Contracting Office Address :
Suite 825,
800 N. Capitol Street, NW
Washington, District of Columbia 20002-4233
Place of Performance :
800 North Capitol Street N.W., Suite 825
Washington DC, District of Columbia 20002
United States
Primary Point of Contact. :
Munira Mwalimu,
Contracting Officer
Phone: (202) 357 6906
Fax: (202) 357-6945
Secondary Point of Contact :
Anthony R. White,
Contract Specialist
Phone: (202) 357-0395
Fax: (202) 357 6945

Related Document

Jun 25, 2017[Combined Synopsis/Solicitation] Communications, Outreach and Dissemination Services
Jul 14, 2017[Combined Synopsis/Solicitation] Communications, Outreach and Dissemination Services

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